SimpleNexus offers an integration with Google Analytics, a free service from Google. This integration allows for customer specific Google Analytics details to be configured on the SimpleNexus Company Page.
The integration allows the customer to track details about the web traffic while users are on the SimpleNexus pages.

This includes:
Time spent on pages
Time started on page
Time left page
Buttons that are being clicked
Options that are being selected

These details are useful to the customer because it allows them to work with their internal Marketing Teams on how to increase web traffic when coordinating through SimpleNexus related web pages. Previously, this has helped customers to re-word questions, provide more details to guide the Customer through the loan application and allows them to see abandon rates and at which point in the process the borrower abandoned the process.

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