Gone are the days when a borrower walks into their local bank to ask for a mortgage loan. Today’s home buyers have more options than ever when it comes to finding a mortgage, but getting the best rate isn’t the only thing on their minds.
Suppose you’ve yet to upgrade to a mortgage software that makes the borrower experience seamless, modern, and interactive from the start. In that case, you’re missing out on the opportunity to work with more buyers and build lasting connections with them in the process. Here’s how the right software will help you elevate the mortgage borrower experience.
Streamline the Application Process
Applying for a mortgage is easily one of the most time-intensive steps in the homeownership journey, but it doesn’t have to be. With software that streamlines the application process, you’ll find that more people who start the application actually finish it, and they’ll be left with a better impression of your brand.
With SimpleNexus, the mortgage application process no longer feels like a huge stack of paperwork. Instead, borrowers are guided from step to step through a process that never confuses them with unclear wording or frustrates them with redundant forms.
Even uploading documents is a seamless process, and SimpleNexus will help alert borrowers to potential errors before they submit, ensuring fewer delays for everyone. Best of all, the entire process takes place within a custom branded portal that matches your business, helping you build a rapport with borrowers from the moment they become prospects.
Reach a Larger Community of Homebuyers
Bringing the mortgage experience online will help you compete with today’s modern solutions, but it also opens the doors to new opportunities to connect with a larger community of homebuyers.
For example, SimpleNexus allows you to create a fully bilingual customer experience that will transform every single step, process, and interface into native Spanish so you can better serve the Hispanic home buying community.
Thanks to this feature, your business can better serve borrowers from various cultural backgrounds while ultimately giving them a more welcoming, streamlined, and secure experience that eliminates confusion.
Simplify the Tracking Process
New mortgage applicants are excited to move forward in the homeownership journey, which means you’ll only leave them anxious and frustrated if you don’t follow up fast and keep them up-to-date on the status of their loans.
The problem is that follow-up and status updates traditionally required a lot of legwork on behalf of your team, which only slowed down progress on the backend. With SimpleNexus, your team won’t have to waste time answering phone calls and emails from antsy borrowers wondering what’s going on.
The SimpleNexus portal gives your borrowers a single sign-on experience where they have full visibility into the process, including if more information is needed for their application and the state of its review. If they do have questions, they can chat directly with your team from within the branded mobile app that’s customized to match your business
Keep Everything Under One Roof
Because SimpleNexus offers a suite of advanced tools designed to bring all of the services you need under one roof, buyers benefit from greater visibility and less third-party confusion. So, when it comes time to pay for mortgage-related charges—like the cost of a credit check—you can guide your borrowers through the process without making them leave the branded portal.
The SimpleNexus mobile app allows borrowers to pay for all mortgage-related fees and expenses with ease so they can keep their application moving forward while feeling secure. Likewise, your team will instantly know when an applicant has made a payment, so they can keep working.
Transform the Closing Process
Today’s homeownership journey looks starkly different from just ten years ago. While some buyers wish to stick with tradition and close in person, others have the need or desire for a completely digital process that allows them to close from near or far, letting them fit home buying into their busy schedule.
With SimpleNexus, you don’t have to choose between one or the other. Using flexible software, you can decide how to close on each application based on the borrower’s preferences and timeline.
If they want a completely traditional closing experience, set a time to bring them to the table. Meanwhile, if they want to complete some of the paperwork ahead of time, you can offer them a hybrid closing process that shortens the stack of signatures but still preserves the special moment when you hand over the keys.
And, of course, you can always offer a fully digital eClosing process for borrowers who aren’t local or simply don’t have the time to sit down at the closing table. In any case, SimpleNexus will help ensure that the closing process is branded, personalized, and simplified for everyone so your borrowers can walk away feeling valued and ready to recommend you to the next home buyer that crosses their path.
Try SimpleNexus for Yourself
Improving the borrower experience begins with modern software that can help streamline traditional processes, eliminate paperwork, and simplify all the necessary verifications and documentation needed to close the deal.
Are you ready to see how SimpleNexus can help you check all of these boxes? Get in touch today to request a free demo .